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Andrew Wright is a fourth generation dairy farmer near Omagh in Co Tyrone, with a big following on Tiktok. We talked about this video he published.
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In the world of what used to be called PR, these days they call themselves other things, information management or whatever. PR has PR’d itself. In the world of what we used to call PR, there is a standard practice of trying to present whatever the news is in as positive a light for whoever the client is.
Our client is delighted with the result of this case, that the jury has seen fit to exonerate him and declare him innocent on the parking fine, and he’s more than confident that the conviction on the murder charge will be overturned on appeal.
That sort of stuff.
So when I saw the ah succinct headline in the Irish Times “Rising number of gardaí convicted shows force’s culture changing, Policing Authority chair says”, I had a bit of a smile.
Before Drew Harris took over as garda commissioner, there were typically about 30 or 40 gardaí suspended per year. in the following years, the number went up to over 120 per year, though it has since dipped below 100.
The number of convictions of gardaí has shot up in parallel.
And the Policing Authority thinks that that increase is a good thing. It’s a sign that what they delicately call the culture of An Garda Síochána is improving. They might have said the quiet bit out loud, but I think that they are probably right.
But whatever PR intern, sorry Junior Reputational Governance associate, wrote that line maybe should have thought it out a bit better. It is a good thing. But the fact that that it is a good thing, is not a good thing.